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Videos

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Caroline Frankum, Ziad Skaff
Company: Hall & Partners
June 15, 2015
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Citation

Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play


Videos

Building relationships that matter

The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives  this is a pre-condition to effective...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 15, 2014
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Citation

Bird, G. (2014a, June 15). Building relationships that matter. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/building-relationships-that-matter-8166